I wrote the scripts for Nas keeping in mind the rhythm and rhymin' of Hip-Hop, I did my best to grace each honoree spot with the proper tone for each one. 
I directed the spots and the post-production, including the creation of the 3D environments, was assigned to Brand New School in New York.
The paintings at the end of each spot, including the show's coat of arms, were created by artist Kehinde Wiley.
This campaign won the Judge's Choce Award at the Promax/BDA Awards 2005.

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