I wrote the scripts for Nas keeping in mind the rhythm and rhymin' of Hip-Hop, gracing each honoree spot with the proper tone for each one. I also directed Reverend Run and Russell Simmons for the host spot.
I directed the spots and the post-production, including the creation of the 3D environments, which was assigned to Brand New School in New York.
The paintings at the end of each spot, including the show's coat of arms, were created by artist Kehinde Wiley, who would become a huge name a few years later after painting President Obama's official presidential portrait.
This campaign won the Judge's Choice Award at the Promax/BDA Awards 2005, the most prestigious award of the night.

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