Harnessing Bam's ability for destruction, we decided to materialize a rock'n roll cliché: The trashing of a hotel room. Since no sane hotel wanted us anywhere near them, we recreated the location in a set.
I wrote, directed and edited the spot over William Tell's Overture as a homage to the famous scene from Stanley Kubrick's A Clockwork Orange.
The spot became a Vh1 favorite and was aired heavily during the days just before the show.
