Planning to harness Bam's ability for destruction, we decided to recreate a cliché rock'n roll scenario: The trashing of a hotel room. Since no sane hotel wanted us near them, we had to recreate the location in a set.
I wrote, directed and edited the spot over William Tell's Overture as a homage to the famous scene from Stanley Kubrick's A Clockwork Orange.
The spot became a Vh1 favorite and was aired heavily during the days just before the show.

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