Snoop Dogg announces his collaboration with Def Jam Records as their new Executive Creative Consultant, and explains why he made the decision to join Def Jam, taking us on a journey through the label's history.
As Creative Director, I guided the team at Known Studios into turning a home-made recording made by the artist with his phone into a very watchable, entertaining piece of pop culture history.
Agency: Known Studios
Client: Universal Music Group / Def Jam Recordings.

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