“The Choice is Yours” – TCS XTG

Marketing video to promote TCS XTG’s newly-developed AI capabilities.

In early 2023, when the AI revolution began, TCS XTG got on board with a set of AI-driven solutions for our clients. To promote it, I created in just 48 hours this simple video that compares the new way of doing things, supported by AI, versus the old, antiquated way. I used stock footage peppered with nuggets of pop culture edited over Black Sheep’s hip-hop track from 1991, creating a fun, nostalgia-filled video that links past, present, and future.

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