In 1999, Mexican pop star Gloria Trevi and her manager Sergio Andrade were charged with kidnapping, corruption, abuse and rape of minors. They went on the loose, becoming a highly-publicized case in Latin American media. For ten months, nobody knew where in the world Gloria Trevi was.
Loquesea.com, a very popular website at the time, hired my company to produce a series of pop-culture-related TV spots, and we thought it would be clever, and very timely, to actually look for Gloria Trevi around the world in a series of spots in which we would feature Gloria sightings, something like the Yeti.
I co-wrote, directed and post-produced this campaign, which took us to places like Nepal, Singapore and the Netherlands, finishing in Rio de Janeiro, Brazil, where Gloria and Sergio were finally caught in real life. I also played the part of Gloria. Somebody had to.
The campaign was a success and it earned the Gold Award for Best Campaign for Digital Media any the 2000 Effectiveness in Advertising Awards held in Coral Gables, Florida.
